It is definitely not a press-on ****. You should not pull off this **** unless you want to destroy the security system or exchange the ****. This is how you should remove the ****:
First you pull off the boot frame with its two clip features at each side from the console. Then you will find a plastic sleeve underneath of the boot just at the top. This plastic sleeve is a second assurance device for the ****. You have to unscrew this plastic sleeve with a few rotations until you pull this part down. Now you can pull off the **** and it comes off together with the boot.
This plastic sleeve holds 4 clip features from the **** together that are placed in a groove of the shift lever. That's why you should unsrew the plastic sleeve first, so that you can reinstall the **** with this security system. If you want to use a new ****, it might be easier to use a press-fit to hold the **** in place. But you need a special hole in the ****, because the shift lever has a flat surface to prevent the rotation of the ****.