I don't think so... actually, now that I think about it, if they did more advertising and lowered the price a bit I think they would attract more customers. The dealerships in the area did that and suddenly every one off the lot went (there was about 5 - 6 sitting there).

If the price was raised I think people would have just went over to Audi, MB, and BMW instead to get their namebrand cars for the same amount of money.