Originally Posted by
Thirteendog
I thought I read recently that they closed the factory because they had too many cars on dealer lots. Corvette is in a much lower price bracket and when they do have a model that is north of $100,000 they're exclusive special editions.
It's true that they aren't selling well.
But, regarding the price, the Viper was meant to go head-to-head with the ZR-1 (when the car magazines did comparos, it was with the top-tier Vette, not the base model). So, you have to compare apples to apples. The ZR-1 is a special Vette, but the Viper's numbers put it right in the target.
The market's definition of "value" was always a funny one to me. Remember when the Challenger brought $10K
over MSRP? It was a brief period of time, but people wanted them because they were fresh. My, how times have changed.
The new Z28 Camaro is the most expensive offering in the model's lineup. One could easily argue that the Z28 is pricing itself out of the Camaro's target market -- yet it's already sold out.
The Viper became an instant legend in the 90's, and this current version is the most drivable one yet produced, and social media was raving about it two years ago -- but it's selling at a snail's pace, and SRT is now a dead brand.
This is the hell that is automotive marketing.