+1 for Rotex Gold brake pads, they are great!
I'd say that's one of the best things I've done to the car besides the Renntech kit.
I used to wipe down my wheels once a day after my 60 highway miles round trip to work and back...now I can go 3-4 days easy!
No special cleaner is needed either, I just use car wash soap once a week when Im washing the car.