ENGLISH translation
Pimp My Ride exchange of garage
By Pierre Desjardins - on Saturday December 24, 2005 | 254 comment (S)


“Pimp My Ride” on MTV belonged to the new programs which mix TV-reality and mechanics, like American Chopper, Monster Garage or Wrinkles. Presented by the rappor Xzibit, the goal of the emission is to transform the car of a volunteer often close to the wreck (the car, not the volunteer) to do of them one glowing showcar heavily charged with accessories. Since the launching of the emission in Mars 2004, the company charged to carry out the modifications is West Coast Customs, of which each employee like Big G, Q or Firstly, became a genuine star progressively with the episodes.
WCC thus became known in the whole world for its extreme transformations like flat-faced screens assembled in the seats, of iridescent paintings or the velvet seats. Certain cars even finished the emission with inside a fountain, a coffee machine or platinums of DJ, each one transformed to be in conformity with the personality of their owner.In parallel, certain achievements of WCC strongly marked the spirits, like Bentley Limousine and among the faithful customers of the garage, one finds in particular Shaquille O' Neal, the pivot of Miami Heats, and the rappor 50 Hundreds. Very recently, WCC even developed a special series of Ford Mustang with Shelby, excuse little.But all at an end: the owner of WCC, Ryan Friedlinghaus, better known under the pseudonyms Shady or Haus, decided to move his garage of Los Angeles with Corona where it saw to be closer to his sons and thus will cease the collaboration of the garage with the emission.“Pimp My Ride”, considering the enormous success which the emission meets, will not cease therefore, just like the mediatization of WCC. On a side another garage of the area of Los Angeles will be chosen, other of the producers of the chain Discovery Channel contacted WCC to develop a new emission of TV-reality like American Chopper or American Hot Rod, which will follow the daily activity of the garage with its traditional customers.According to Haus, the reputation of its garage, which it had assembled in 1993 with only 5000$ out of pocket, is now so large that it could move in Alaska and continue to make benefit.