This is what I've been using for the last several months and it is very easy to apply. It's probably the best thing that I've tried, but then I haven't tried a lot of the tire products. I think it works well, I take a rag and lightly wipe over the tire after to make sure that it's evenly applied and to get off any thick spots of gel. If you get any on your rims, it wipes right off. I do all four tires before I go back and wipe the excess off.