It's about time. I've always been a Ford guy for my entire life, and the niche markets using Ford products (Saleen, Roush, Shelby) are thriving. But Ford as a whole has really gone downhill IMO, with the lack of imaginative engineers and a TERRIBLE advertising campaign. Kermit the frog at last year's superbowl? GET REAL. Nissan shows their cars doing brakestands, sliding, and hauling @ss in general. Dodge has the humor aspect. Toyota's commercials (Tacoma), while being blatantly BS, are entertaining nonetheless and makes buyers interested.

I hope the interior fit and finish of this car will be better than that of the Mustang, though.