Originally Posted by BrianBrave
Media
Lots of things went wrong.
1) Currency exchange rates killed Euro denominated products in the USA. Chinese, Korean, and most Asian products fair better; hence the Honda, Kia, and Lexus etc auto sales. Even when assembled in the USA, most major parts are built in Asia.
Take a trip to Europe - It's expensive. When Europeans travel to the USA - It's like us going to Mexico. Funny Money (another way to finance the war and deficit - make our currency cheap) If you take a good hard look at the $20 or $10 bill with a jewelers loop, chances are you will see the ink splattered - with only so many printing presses, ya gotta crank em' up 24/7/365 to supply the currency demand for this low interest rate economy; hence the sloppy bills.
2) A booming European market with consumers demanding more MB's - not Crossfire’s.
3) Poor market research prior to launch - I don't think Chrysler even new what market segment would like the car and why - I think that’s the main reason there was no successful advertising.
4) Price - too many other vehicles in the $35K - $45K price range more desirable the Crossfire, whether it's seating, cargo, horsepower etc.
Chrysler should have marketed the car at $19K for the Base - $25K for the Limited - $32K for the SRT-6. They would have sold more units, made more profit and catered to the men who did not want to drive another rice racer. They could have imported the parts and had them assembled in US or China.
Chrysler goofed! But I'm happy I got mine 06' Limited for under $25K!
Wow. That's a great analysis. Lots to think about. Thanks, and I'm jealous of your amazing Xfire deal!
