"Chinese consumers are less likely to be "gearheads" than their North American Counterparts".
From Magna China director Keith Lomason.
Part supplier Magna lost in the bid to purchase Chrysler.
He states that Chinese buyers have money to spend, but their tastes are fickle. They want new and latest. Therefore China based car manufactures have to refresh their models every 12 - 18 months. And they want the biggest bang for the buck. Latest style is more important than performance.

With the CROSSFIRE we have it all, Style, Performance, and Bang for the buck.