Forever Black gives the tires a natural look and lasts forever (well not forever, but you'll be amazing at how long it really does last) Its not cheap at $11 for 8 oz, but if you want something that doesn't need to be re-applied all the time, this is it! The first coat basically soaks into the tires and it takes a second coat to really set up, just make sure you start with a clean tire, removing everything else that's on it.