That's how I felt with my wife's 300C. When we first got it, it was very rare to see one and everyone would want to look at and ask a ton of questions. Now, everywhere you turn your head there are 3 or 4 to be seen at one time. I didn't like the fact also that you could buy a cheaper 300 (Limited, Touring). This may have helped Chrysler sell a lot of 300's, but it killed the resale on the 300C. Luckily we got a got trade on ours for the Crossfire, in fact we drove by the dealer where we purchased yesterday evening & our 300C is still on the used car lot, We purchased on 4/11.