A few reasons why it didn't sell...

1. Car Magazine Reviewers giving the car negative reviews because it only had 215 hp and if it doesn't have 300 hp its automatically a POS - I've been in 270 hp cars that are not as quick nor as agile as the crossfire. I mean the engine was automatically lighter than the competitions by about 60 lbs or so if i remember correctly. It also had magnesium in it ( BMW is so VOCAL about these days as if they're the first to have this) and the hi compression of the engine with it's high torque made it feel as if you had 250 hp so that's what people that only shop by hp numbers were missing out on BIG TIME that the car indeed with only 215 bhp could hit 60 in 6.3 sec and top out at over 150 mph. Also if i remember correctly the Crossfire when compared to its competition the TT, Boxster and Z4, it had more torque than all of them, it was lighter except the Boxster and only by a few lbs and horsepower was almost identical. Crossfire out cornered, out handled and out braked the cars mentioned at the time of testing and had 154 mph top speed that was faster than the TT, Z4 and close to Boxster at 157, 0-60 times of 6.3/6.4 seconds were almost identical to those of the competition and best of all it LOOKED AND STILL DOES LOOK BETTER. BUT NOooo, its a CHRYSLER; it can't win; so they chugged it up as another failed american attempt to tackle on the Germans. GIVE ME A BREAK.

2. Poor VERY VERY POOR advertising. No one knew the underpinnings of the car maybe if they would have said instead of "DREAMED IN AMERICA, CRAFTED IN GERMANY" "DREAMED IN AMERICA, CRAFTED AND POWERED BY MERCEDES-BENZ" then maybe it would've helped i mean i have people thinking i have a Chrysler 2.7 Liter V6 in my Crossfire. This one guy at a light yelled at me; "you can't beat me you have the same V6 in your crossfire as in my Sebring Convt.", I mean IDIOT to the MAXXX.

3. SERVICE - The car needed properly trained technicians or to be allowed to be serviced at Mercedes dealerships to solve all the problems and concerns people were having. These concerns mind you if you'd take them to Mercedes, they'd fix them and on you go, however at Chrysler its a runaround, a bunch of phone calls, car out of service to you for 5 days, then they come with the "operating to MFR SPECS" crap and you go home with your car still broken. And this Pissed People off BIG TIME. No way to service nor treat a customer of a $36K coupe of $41K convt.

4. They didn't test the car in magazines like they do other cars. I mean since the introduction of the Z its been in every other month of Motor Trend, Car & Driver or Road & Track competing against every dam car on the road including lets not forget BMW Z4, Audi TT and RX8 (all of which have less torque than the XFire and have very close HP ratings) Why didn't they add in the XFire in their tests??? Why the crossfire's absence. And lets not forget any comparo test that includes a BMW (they always win - give me a break they are sooo overrated with that damn make that it makes me sick, yeah they are good but not stellar like they always claim in all comparo's).