Marc Laidler, the founder of Los Angeles-based 310 Motoring. Since 1999, Laidler and the 310 team have transformed the cars of Shaq, Denzel Washington, Britney Spears, and countless other athletes and entertainers. And while you may not be in quite the same income bracket as these personalities, there's no reason why your ride should suffer for it.

310's execution: If you are a fan of couture fashion, you can inject it into a custom interior fabric. For Brandy, who loves designer Louis Vuitton, we customized her car by using the classic Vuitton fabric for the interior.

www.310motoring.com

or:

Instead of sending your mobile office to the heap, drive it over to Rudy’s Custom Tops. Owner Pedro Rodriguez specializes in refashioning your ride to your specifications. A jackpot for label snobs, he’ll reupholster seats, dash, floorboards, ceiling (you name it) in Gucci, Fendi, Hermès, Louis (both Murakami and classic versions) or Dior logo fabric.

Rodriguez is also your man if you want to create your own stamp for the roof or put a portrait of Fido on your hood. Go ahead and bring in the leftover ultrasuede from your couch and he’ll cover your seats with brass-stud detailing. As he says, “Nothing is impossible. You name it, we can do it.”

How’s that for a driving force?

Rudy’s Custom Tops, 6034 Santa Monica Boulevard, between Vine Street and Lillian Way, Hollywood, California (323-465-7148).