I think I'm the only person on the planet who is not particularily excited by the Second Coming of the Challenger. I see 3 strikes against it:

A. It's being introduced at a poor time. The economy is shaky and fuel prices are high. Not a good time to spring a $38K (plus whatever the dealers will mark up) on a non-luxury car that won't be setting MPG records.

B. It's heavy. Last I read was that the car would be 4,300 lbs. The car needs to be trimmed a good 500 lbs.

C. It looks too much like the original. Yes, I know it's a Challenger, but I think it could have been styled slightly different from the original. The current Charger doesn't look anything like the first Charger, yet it captures the spirit of the original one quite well.

On the plus side folks don't have a problem plopping down thousands more for a Shelby Mustang, the other SRT-8 vehicles handle well in spite of their weight, and the car will appeal to those who missed out on getting the original Challenger.

My prediction is that the car will stay in production for 5 years, and sales will mimic that of the Crossfire except they will be 10K higher each year. Further prediction is that the new Camaro will outsell the Challenger, though enthusiasts will consider the Challenger the cooler car. Ultimately both cars will be dropped due to poor sales/poor MPG/high insurance - in other words the 70's will be repeated. And at the end of the day the Mustang will still be around.