I still think my first responce was the most creative and funny.

I just get a kick out of how if someone paid $40-$50,000 for one of these cars new, they would never use aftermarket parts and probably had it dealer serviced. But if you got a good deal last year, you're heading to Pick-N-Save. It's still the same car. It deserves more than its getting.
Factory filters should cost between $20-$25 at the dealer. If you're paying more than that, someones taking advantage.