Perhaps you forgot about the viper? Ever heard of Lemans or the Team Orica Viper?

The crossfire is the First and Only car to get the SRT badge on a "Chrysler" product.

The "hemi" motor has nothing to do with the SRT lineup anyway. SRT10 comes w/ a 10cyl viper motor, the SRT4 has a turbocharged 2.4 4cyl motor. The SRT6 will come with a Mercedes AMG 6cyl supercharged motor.

Changing image? Dodge has been known for taking prototype car show vehicles and turning them into production. Looks like they have kept there word so far. How is this different from before?

A few other cars that the company has under there hats, SLR Mercedes, Tamahawk Viper Bike, and the ME412. Do some homework little man, they aren't doing anything but making exciting products and pulling fast ahead of the competition.