the best idea is to use a clear 3M film (bulk piece) and cover the entire rockers and add pieces behind the wheels... this is what i did and it eliminates any chips from forming on the effected areas.
doesn't help with mud... but watch for those puddles and stay on the road.
here are some pics of the applying stage to my 330i...
rockerfilm.jpg
bumperfilm.jpg
completed:
rockercomplete.jpg