Completly not my business and looking in from the outside:
Take many of the examples you have worked up to a lot of different people. Don't say anything about them not a word. Ask them to pick out the best/better and tell you what they see/problems. Ask them what does it mean/do they know.
What I see is this: The layout in post #77 is clean, very much like a XF's. The oval is an easy shape to look at, easy on the eyes, smooth. The last layout of the states is irregular, harsh with jagged lines and alien looking. Sorry don't mean to offend and I live in a state that is shaped like a mitten with a thorn laying on it!
I can't imagin what we'd make up.
Another odd but for me real thing is that when I read "Xfires" my eyes/mind sees "Xfliers". Is there a way to use the actual word Crossfire some where and change the Xfires to just XF?
Otherwise I'm not a big fan of red/white/blue, but I'm a rotten no good liberal so I'd say something like this. On our yellow car I'd be hard pressed to add red or blue-no I don't think so. If it is a badge sticker that would look silly, like a nose or a kids sticker.