I made the choice based mostly on the appearance of the car (interior and exterior) but a large part of it is working in a segment of the automotiive industry. It is very hard to own a vehicle without an American name on it. i.e. Mazda, Mitsubishi, BMW, etc.... If only for the fact that I would have to listen to EVERYONE I work with tell me about being a traitor and how I'm destroying our jobs,. With the Xfire, I get the German engineering with a big Chrysler badge so the uneducated have nothing to say but "Cool car man!" Never knowing it's hidden Mercedes heritage.