A few months ago, I bought my first flat-panel TV. A friend of mine who's a store manager for a big electronics chain got me a GREAT price on one. But there was only this ONE brand and model (not discontinued, new in the box) that he was able to get me such a great deal on, compared to the myriad of others his store sells. I accepted the deal based on the brand name alone and otherwise didn't really know what was best or worst (other than knowing I didn't want an off-brand).

After I committed to it, I subsequently found out that this model is/was a CR "best buy" for at least 500 more than I paid.

It's a 50" Panasonic and I absolutely love it. The picture amazes me.

I may not always believe in all CR says, but it is a good starting reference point and I think they hit the nail on the head with this TV.