Inferno Red - You asked what other tire dressings .......... I use Stoners. I use the spray can although I'm told it comes in a pump bottle as well. I have a foam applicator and I give it 3 or 4 shots of spray and then apply it to the tires. If you rub it in you get a nice flat black finish and the stuff seems to last nicely between washes. I also use it on rubber floor mats and it makes them look new. Both the Stoners Tire and their glass cleaner are excellent products.
Pat