BIT LONG WINDED I KNOW BUT MACJAKE THANKS FOR THE E-MAIL ADDRESS OF THE UK CONTACT FOR CHRYSLER , LETS SEE IF WE GET A REPLY????
'A fellow Crossfire fan from crossfireforum.org passed on your E-mail in the hope that you may be able to give an Idea of Delivery times.
I ordered the car 12 months ago and agree that we are being kept too in the dark on Delivery. I have already passed the timescale when I can
book a few days off to enjoy the Car. Let alone the fact that I need to organise selling my existing car, organising the Finance, Insuring the car etc etc.
However this is actually not my main gripe, I am sure releasing Delivery dates is a difficult one as of course you do not want to give a timescale that can't be met. A brand new Car off the production line could have unforseen problems. The big big complaint is lack of information. The intial marketing was good, I loved the idea of the Silver tin and the teasers and then NOTHING. Good communication is at the heart of any business. You have the names, addresses, Telephone numbers and E-mail addreses of every one of your 610 intial owners. Why is that you have not kept us up to date with the progress of the vehicles, why the sudden silence. This is POOR marketing. I have gone from being extremely impressed and hence spreading the word mentioning the word 'Chrysler' to a great number of people in a very positive fashion [ that is the startegy of marketing is it not ] to having a glum expression and a shrug of my shoulders when people ask me ' when is the car coming?'.
The dealer greats me with the same shrug when I press them for ANY information.
Regardless of delivery you could of at least released the price, specifications, planned role out of the Vehicles and really continued the Strong marketing that you started with.
Customers want and need good communication, even if it is sometimes not what they want to hear. They will appreicate the effort of being kept informed and are unlikely to wain in your support.
Now of course once the Car does get delivered, it will be all smiles and back to singing the praises of ' Chrysler' and when someone asks me what the car is , where can I buy one?, what do you think I may reply when they enquire further, 'How long did you/will I have to wait for it'???