Vegas,
I can understand how some of us over here feel cheated. We bought the XF in good faith and if it had been a 1k cashback I wouldn't feel so bad, but 4k is a lot (Whats that about $6000 - about the same price a the Renntech Upgrade 3/4!!). I don't mind if it opens the door to others who couldn't originally afford the XF. [If I had forked out 40k on an SLK I would be miffed at DC having the XF in the first place.]
I have a mate who imports Boxsters and can get an S delivered to me in RHD for about 32k. This is a saving of about 8k over list and is full UK spec. Guys who buy list are upset when they realise what they can save. Most of us could probably saved more by sourcing the RHD model from mainland Europe.
Point is, I wanted an XF, so I bought one. Thought I got a good deal to get 1k discount, so good luck to anyone who can negotiate a better deal.
I would rather see the car a success and continued in production so I can get a new one in 2008 (when my deal comes to an end).
DC do need to address their pricing policy, as they are alienating the same group that would buy the next production concept. As it is, many will now go back to BMW, Mercedes, Audi etc. I had the same problem with my previous PT Cruiser; it dropped in price so my residual value went down, but I saved the same when I traded it in for a new one. My Voyager is holding its value very well.
Got to remember a car depreciates and only costs you money. The amount depends on the model of the car, the pricing policy and how much you drive it.
Lets make sure DC is aware of our angst, but lets not forget to enjoy owning our XFs.
And if you want a Roadster, the lesson is to wait until the Autumn/Winter when sales a slow, then you will get a bargain.