Yes - you don’t do everything at once. Amanda is involved with model horse collecting, and they have meets and events throughout the year. There are a lot more of them “in the wild” (ie those who receive newsletters, visit web sites and forums like this) than who show up in person, but that whole hobby has developed and matured over a few decades, so it has a momentum and a history. However, there may be lessons which can be learned from them in getting things organised, getting people enthused etc.. We can always have a think here about what parallels there are.

But this is all something to do in stages and at a pace which matches growth. This forum is clearly not the only place to do online publicity.