Originally Posted by Hairydalek
Hi,
rcompart -may I suggest an alternative J? The font is fairly cursive, and the very angular J looks at odds with the other curved letters - G and U for example.
I've tweaked the J a bit, using the bottom of the G - which I think fits in better with the typeface.
Here's my effort for you to consider:
You’ll find that some logotypes are done using either tweaked existing fonts (The FedEx logo for example is a tweaked Futura Bold so you get the arrow between the E and the x). It may have been designed purely for the name/product, so only the letters seen ever exist. I emailed the BBC for the name of the font used in some graphic work in Dr Who. I was told that it was created in house by one of their designers and so it not available.
Looks good. I had trouble with that letter too but went with the way I have it for a few reasons, the biggest being from a distance, the one you made like mine that was rounded(and by the way, I too tried using the G and U before I posted these) looks out of place and is hard to recognize.
As far as where it is now, that is where we are keeping it for all of our branding.