Okay, I got the *&@(#!! cup holder out using a combination of a ginsu knife and a screwdriver (no i am not kidding lmao). It was simple to get out, no scratches anywhere and no removal of console

Now my question is this, which direction does it go in? I tried both ways but it does not seem to want to go down all the way.

A:
DSC_0107.jpg
or

B:
DSC_0109.jpg