Here's some info from the box it came in:
SKU 0 11543 33563 4 (33563 is printed several places on the box)
kid connection

a printed on price sticker reads:
$14.92
Dept 07 #33563
VEHICLES

also says-Marketed by Wal-Mart Stores Inc
It appears to be a Wal-Mart exclusive.
Hope this helps.
BTW the Sharper Image Crossfire radio/CD player is very cool too.