Old Jul 11, 2003 | 01:05 AM
  #7 (permalink)  
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InfernoRed
Joined: Jun 2003
Posts: 21
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From: Lafayette, Indiana
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Notice the article says the capacity is there to do it...it doesn't say they WILL do it.Anyone who is in the manufacturing buisness of cars,machinery and other similar items....knows you have a reserve cushion to produce more if possible.Less if neccessary.You are in the buisness to make money...not lose it.

Look at the Thunderbird...it will be dead as of 2005/06 model year.Ford really bungled this because they said they would produce no more than a set amount per year regardless of sales conditions.As a result....the dealers continue to ask high prices and they can because of it's limited "instant classic" status...no one is buying and the T-bird is now dying.Ford simply has not recaptured any return on investment...buisnesses do not survive when they see no return on capital investments...such as the amount spent on developement,marketing research,assembly line updates and retraining to cover idiosyncracies of any new model.

So Daimler is actually playing it smart.Be ready if need be,but don't do it if you don't have too.Besides....if the Crossfire ends up somewhat rare....that's cool.It wil never truely be "exclusive".The bottom end of "exclusive" is the Viper...the top end....Ferrarri Enzo and Lamboghini Mucelinge.

Besides...if they lose money on the Crossfire...guess what????They will spread the losses across the board to cover thier investments.This means simply more expensive Caravan's,Neons,Pacificas,Rams....and Mercedes models....don't know if you've noticed,but Chrysler lots are piling up with vehicles currently....mainly because there product prices are higher than most of thier compeditors prices for equivilant models.They can't afford to have to mark up prices to compensate for a missed oppertunity.

InfernoRed
 
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