it depends on how you spin it. the increased demand is a comparison between october 03 (587 u.s. crossfire sales) and october 04 (1,353 u.s. crossfire sales). sales in oct 03 were way below targets. while october 04 sales show quite an increase, they aren't exactly promising. considering that chrysler is making 25K or so crossfires a year, with roughly 80% intended for sale in the u.s., they need to sell an average of 1,600 each month to keep inventory from increasing. in the best month of sales ever (may 2004) 1,669 were sold in the u.s. keep in mind that since inception less than 18K crossfires (both 04s and 05s of all varieties) have been sold in the u.s. thus the $10-13K price reduction required to move them. hopefully, they'll cut back production to 10K a year or discontinue the model when the old parts bin is empty. i'd rather see it discontinued and maintain some degree of rarity or exclusivity than have the distinction of being perhaps the most heavily discounted car (as a percentage of retail price) currently available for sale in the u.s.