Makes no difference to me - I'm pretty immune to ads anyway and totally ignore them on the web, in magazines, etc. I don't even watch TV shows when they're broadcast because once a commercial comes on, I'm gone. Everything I watch is digitally recorded and commercials are essentially zapped out. I know what I want to buy and when I want to buy it. Maybe I was in direct response marketing too long, but it's hard to get something to catch my eye.

Honestly, not until reading this thread did it even occur to me that this change had taken place.