Sorry for bringing this thread back, just now catching up on my email. I guess the point I should have made is that without factory rebates and other incentives, most of the cars Chrysler was producing would never have sold. Most of the cars and minivans were sold at very little, if any profit. This was done to maintain CAFE standards so the company would not be penalized for selling too many gas guzzling trucks and SUVs (that people REALLY WANTED to buy), which they make an obscene profit on. I don't recall seeing many rebates and other specials on the trucks and SUVs, yet they out-sold passenger cars by far. Notice how that now they are selling at about half what they used to cost. Must be a supply and demand thing. Yes, last summer's gas prices probably have a lot to do with it also. If Chrysler would have produced passenger cars that weren't such cookie cutter, boring, rental car duds, they wouldn't be looking at certain doom right now. They were riding high on the wave of truck and SUV sales that other manufacturers were on also, and everybody wanted to make as much money as possible as fast as possible (kind of like all the people who contributed to the collapse of the real estate market) . They didn't care much about the passenger cars except for their value as an offset with the CAFE stuff. So they had crank out as many of them as possible and do whatever it took to get them sold. As for the crossfire, yes, a car nobody wanted to buy- because nobody ever heard about it. Complete marketing disaster on Chrysler's part. I don't recall ever seeing an advertisement for the crossfire. In fact, the first crossfire I ever saw was in 2006 when my neighbor bought a new, left-over '04 coupe. Just think, if the crossfire had been advertised better, or I should say advertised period, it might still be in production today, and receiving design updates- exterior, interior, maybe even bigger engine, more power etc..