not really Pizza. MB held ALL the pursestrings, and had a dickens of a time trying to figure out how to market the Cross while charging an arm and a leg for their SLK 320, which was basicaally the same car. The Cross was the ******* child to the fold, and Chrysler USA HAD to go to Papa benz to do anything. So, there was no real marketing. And Lancia certainly won't give free rein to Chrysler to do what they want with their branding either. It'll be more of the same, which I understand, but still, Chrysler won't be able to do anything more than what they did under Benz tutelage.