It is all about personal respect and respect for the things that you work hard for. I worked hard to get my XF and to make her look the way she does today - therefore, I take excellent care of her. I am almost embarrassed to drive a dirty car. This is because when I was working hard to get these nice things, I would see some d-bag drive past me in a porsche with wheels that had not been cleaned in months and think "Man, he does not deserve that car".....