It was originaly felt here at GCG that Chrysler ought to reconnect with Crossfire owners. A possible atempt could be made by having a factory sponsorship in the CAA.
The concept was that many people who purchased Crossfires did so because of their loyaty to the Chrysler Brand. Or to the excitment of the Crossfire itself.
Having disenfranchised the Crossfire owners, perhaps they could use the results of the survey to determine marketing direction in the future.

The concept of a non utility two seat "sexy" car in the lineup is fairly standard in the industry. Fiat would be a natural to do this.

Would it be a "better" Crossfire? Dunno. But the brand will possibly be improved by the mystic that has developed about the car. That mystic is, in no small measure, the result of this organizations persistance and pursuit of expanding the pleasure of owning and driving one.

An excercise in futility? Possibly. But consider this. Once the dark cloud of the recession has lifted, Americans will want to have fun again. How many Kcar convertables did Chrysler sell in the '80's. Twice as many as they planned production for every year from 1982 to 1986.

And more than all other convertible models, combined.

So there is hope for Chrysler, and even for the Crossfire badge or something similar, to come out of the merger. If, and only if, they go back to being car guys. Perhaps if they listen to some car guys,.....................................hence the survey.


Big if.

Meanwhile, the CAA event will be a national news item. It cost the Chrysler Company next to nothing to get in on the goodwill and exposure of their brand to be involved in a positive way.

Even if the "Documentary" doesn't fly, this will be a mega event. Keep watching over the next few weeks because the big stuff is about to be announced.


roadster with a stick