As I like to tell the owner of our local dealership, if you aren't going to pay me to advertise for you....get rid of the plate...in your case, the front plate...other than that, I like it...you should see me at the dealership, w/ my screw driver, taking off their cheap plastic advertisement, and peeling off the stickers right there in front of them...now when I buy something, there isn't anything depicting the dealership....Kevin, the owner, just laughs....no sponsor money, no advertising....lol