Looks like there is a contest coming in connection with "The Apprentice"
Here is where you can find some info.

"Chrysler Apprentice" Sweepstakes ("Sweepstakes") starts at 12:00 PM Eastern Time ("ET") on January 8, 2004 and ends at 11:59 PM EST on April 7, 2004 ("Sweepstakes Period").

http://www.nbc.com/nbc/The_Apprentice/


One (1) Grand Prize will be awarded: A 2004 Chrysler vehicle.