When you care enough to clean and take care of your car, you are doing for yourself!
I am a nut case about my paint. I take great pride in not having swirl marks and lots of wax. There is something almost sensual gliding your hand over a smooth polished surface. It is nice to have someone recognize your care, but it is truly for your own satisfaction.
There just isn't much prettier than a well cared for car. It is all about personal pride.

