Originally Posted by blackcrossfire07
Direct response is junk mail right? Much different than radio or TV commercials.
Yep. Junk mail can be immediately sorted from the real mail and then thrown away. Radio & TV commercials are forced upon you when you least want to hear/see them. Totally kicks in my ADD (or whatever similar attention span limiting behavior I seem to exhibit) which means I can't watch a long program (football game, hockey game, motorsports event) without getting up and walking away to do something at least mildly productive.