There is a lack of attention given to advertising the Crossfire by Chrysler. Few people know what a Crossfire is. I just got back from the Detroit International Auto Show. Two Crossfires were on display as if they were just another car. The convertable was on a display platform without any special attention directed towards it. People were all around and inside the two cars on the floor. Some seemed to know a little about them, where others were not sure what the crossfire was all about. More attention was put on the Chrysler concept cars. Chrysler needs to put on a TV ad campaine to let the buying public see what Chrysler has to offer....The Crossfire in perticular!

I compaired the looks of the Mercedes SLK with the Crossfire. Priced about $15,000 more, the SLK seems plain and dated...cute but without pazza.

The fact that the Crossfire is on display at the outo show will increase exposure and spark sales......Let me know what you think......