Let us not forget that this is a 2004 model released in 2003, and that the initial plan for the car was a limited production run. With that in mind most dealers were charging over sticker, which will slow down sales, but as was mentioned in this thread, it is about being one of the few, at least for now. Keep in mind too that Chrysler is going through a process to change it's image from one that introduces a new model and within 30 days is starting the rebate process - something they want to get away from doing, it is killing the brand image.

So the key for the Crossfire is to tier the line so that they reach a different consumer. One that values performance, style, refinement and not part of the "Me Too" crowd. With this profits should improve and a push to include cutting edge technology to enhance the driving experience will become more visable in new models.