The classic example of this would be Chevy trying to sell the Nova in Mexico. "No va" in Spanish literally means "no go".

But cultural or language clashes when moving into a foreign market are not really what I think the original poster meant, since he specifically brought up a potential image brought on by the English meaning of the words.

In those terms, I'm not quite sure what to say. As someone else pointed out, there are numerous other uses of the name Crossfire in popular media and culture. I know I for one have never had the image of a burning cross come to mind when I've heard or read the term. But I can see the point. There is a certain segment of the population that sees nearly everything through the filter of race, and seems to almost actively look for any chance to complain loudly about anything they can manage to label as racist by even the most remote stretch of the imagination. Now that it's been brought up, I have to say I'm surprised that none of these self-appointed activists or leaders have ever complained about the term "crossfire" being at least insensitive.

Fortunately, I think some of the other uses of the term (such as the TV show) are a bit higher profile, and thus are more likely than our car to draw such attention if it ever arises.

Greg