Reg, I didn't in any way find your comments harsh. There is sufficient profit selling a vehicle at MSRP. As far as dealers gouging...I am against that. I know some dealers choose to do that, but in the long run, all it does is hurt them. Because like you said, once you hear of a dealer gouging on the price of a vehicle...it just leaves a sour taste in your mouth. In all reality, if you really want to see what your are paying for a vehicle, ask to see a copy of the invoice. Most dealers will gladly show you the invoice. That way you know exactly what you are paying.

pk