That's not what's happening here. Cars are still @ MSRP and are selling. Hall Chrysler has sold 12 and have 2 on the lot. There are 3 other 5* dealers in this area and they are also doing okay in the sales department. But those other 3 dealers had anywhere from 2 - 4k markup when I bought mine. They've dropped the markup now. I think that's why Hall has sold more. They are a "No Haggle" dealer and didn't have a markup... It's been MSRP all the way.