adf3786
You make some good points but, what is the customer buying? a merc or a chrysler. As you know Chrysler does not have much brand awarness in the UK and I don't think that that merc really wants the new slk model assoiciated with the crossfire. The reality is that they are but, do you really think that a large chunk of people who buy Merc want to be associated with the chrysler name? The people who owns Mercs would not. They think that they are part of elite group and would not even dirty the soles of there shoes walking into a Chrysler dealership. (not everyone who owns a merc, just a lot of my clients)

Think on the bright side. The old SLK platform is tried and tested. All the bugs have been worked out. The new SLK will have months to a year to work out all the small design errors assocaited with a new model.