Being in the ad biz, I pulled a quick report of print ads for the Crossfire in 2003. This isn't a complete list, and the numbers aren't verified but here's what came up:

Business Week: 3 pages @ $298,620 (bet you didn't realize how much it costs to advertise in that mag, eh?)
Forbes: 10 pages @ $633,590
Fortune: 7 pages @ 471,500
Wired: 7 pages @ $233,990

In all, their print ad budget for all Chrysler cars, including Chrysler "image" ads, was roughly $8,000,000, so you can see Crossfire got a good share of that. Jeep brand as a whole got a little more of the budget, but that was spread out among 5 different models. Other than that, all other models came in behind Crossfire in spending. Sorry, I don't have TV numbers.