Well I didn't wait for much of a response. 30 seconds from start to finish. Started from the "E" on the right and a piece of fishing line, no blow dryer/heat gun necessary. up and down motion while pulling to the left, tops 30 seconds all letters off. cleaned the area with "Goof Off" and picked off the rubber glue residue. polished with black swirl mark remover. looks great. can't believe the letters are just cheap plastic, thought they would have been metal. that's where the $10,000 difference is between us and the benz. they would have been metal on the benz!