I agree on the bad marketing. I have an uncle that is also a car guy and drives a toyota mr2 turbo that he is constantly tinkering on.
When I pulled up in his driveway with my crossfire he was not sure what it was or what it was about.
After some explaining we took it for a ride and he was impressed with it. He also commented on how well it stuck to the road and had a blast beating on it.
Bottom line, he fell in love with it but still is not quite sure what it is...
I don't think i have seen a crossfire commercial on tv but have seen tons on that HHR GM thing...