I think promotions like the possible give-aways certainly make an impression on the public, but how do you "drive" the publics awareness & interest into sales? More aggressive advertising is needed.

I don't yet own a crossfire, but I certainly plan to, hopefully within the next 12 months. My decision is that it's a great looking car, it has style unlike any other, which is nice considering all the cookie-cutter cars out there.
The car is also limited because of it's pricing and the fact that it's a two seater sets it into a somewhat unique customer base. For me it makes sense, when I drive to work (most of my driving) I don't need to "drag an extra seat and doors with me".

Basically for me it comes down to something my wife said to me when I always talk about the crossfire: "Oh, You're just having your Mid-Life Crossfire". (I'm 51 so it makes sense to me, and if you can use that in your advertising, GO FOR IT!)

* Also: My wife wants a new charger as well, perhaps within the next 12 months as well. We'll see.