Pontiac was going to give me the value I was looking for when trading in my old Riv without me expressing what I wanted for it.

This led me to believe that if you want to get the most for your trade-in value, you should go to the company of the make.

Ford doesn't care what a Buick is worth but Pontiac(GM, which also has Buick) does.

I wonder how much Chrysler would offer you for it.