I've seen Crossfire commercials on TV quite a few times. There were originally commercials featuring just the Crossfire, but the more recent commercials advertise the Crossfire along with a couple other discounted Chrysler vehicles. I've seen the Crossfire advertised on automotive websites such as Edmunds and even in advertisements for other products (Armor All I think was one). Then there were the Crossfire giveaways which are a form of advertising. Didn't Shell give away something like 30 of them for using their product and credit card? Crossfire roadsters make regular appearances on "The Price is Right." "The Apprentice" is a popular show and the Crossfire was advertised there for an entire season and the winner won a roadster. For a supposedly low-rate production car there has been plenty of advertising.

The other issue is with the connection to Mercedes. The Mercedes folks (and remember DC is more about Mercedes then Chrysler even though Chrysler is the one responsible for most of the company's recent profits) simply do not want to advertise the Mercedes componentry because it could hurt sales on the SLK and other MB cars. How do you explain to your loyal Benz buyer that the Crossfire is essentially similar to his SLK but $5-10K cheaper?

We've seen lots of posts over the last couple years related to a perceived lack of advertisement. I think that's mainly because to some degree we Crossfire owners are a little offended our car isn't a more popular seller. But an advertising blitz isn't going to put profits into the pockets of the car manufacturer unless there is a market (which there isn't) for tens or hundreds of thousands of the product.